I was tickled silly yesterday to find one of my favourite full page ads in the Edmonton Journal. The Heat Surge(R) Fireless Flame(R) miracle heaters with the real Amish mantles are back.
A few changes have been made to the ad this season. The lead photo is of the heaters in the warehouse rather than Amish men making the mantles.
The ad copy has been through yet another rewrite. Last year the original references to how well the heaters were selling in Florida and California was omitted. This latest version plays down the Amish angle while playing up how the first 3, 908 people to call get the heater for free (you only pay for the mantle) though there is a limit of two per household. Since it rolls from room to room and needs only to be plugged in I do wonder why a household needs two, but I am sure I am just being an old stick-in-the-mud.
Here are two non-continguous sentences for your edification and enjoyment:
"Readers who beat the 48-hour order deadline are getting their new infrared miracle heaters free when encased in the Amish built real wood fireplace mantle."
"This new advanced heating system warms more than just the air, it heats objects like furniture, walls and people for a warm and comfortable home."
My contributions this past week have been steady, if slow.
The rewrite is coming along and that's about all I can ask of it.
Here are two recent sentences from The Legend of Shallal:
"A valve opening directly over the chief pressure point was a logical solution, but a deadly one. It would wipe the life off the island, and likely wipe the island off the face of the ocean."
For more or to get in on the fun please see the Women of Mystery.
The New World of Publishing
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