I've received two personalized rejections from publishers lately and I am grateful.
This is not so common.
They each contained suggestions for the work. One pointed out structural difficulties while the other noted some missing words, some awkward sentence structure, and suggested the work needed reworking.
This is wonderful.
The editor who sent the first rejection wished me luck and noted she was intrigued by my concept.
This is good for the ego. It means I've piqued interest.
The second rejection came from the publisher's desk and invited me to resubmit if I rewrite it.
This is great.
The feedback I have received helps me.
I'm running off a hard copy even as I write this as a third publishing house contacted me over the weekend asking to see the full manuscript.
It is my job to ensure what I send is clean and sensible.
I'm on it, and I am grateful.