I’ve been guilty of narrow vision in this. I’ve restricted myself to books with the occasional pamphlet thrown in for variety.
Silly me. I’ve been missing out on the rich vein of writing found in full-page newspaper ads.
Such copy is well-structured and a lesson in marketing, selling, and whipping readers into frenzy, or at least a bit of excitement so they’ll buy the icing and not even think about the cake.
I spent a few moments yesterday enjoying an ad for a sublingual human growth hormone spray. I learned it would make me young for a low, low price and the more I bought the more I’d save.
My satisfaction was apparently guaranteed. A little box at the bottom of the ad said so.
The opening line in the box:
“Your absolute satisfaction is Guaranteed.”
The closing line in the box:
“Your absolute satisfaction is ‘Guaranteed.’”
Hmm, I wished they’d made up their minds.
I hope you’ll enjoy mine.
I absolutely guarantee they are words.
In this scene from The Legend of Shallal my two main characters meet after a lengthy absence.
“The diamond shaped orbs in her palms glowed as she held them out to him. His glowed in return and they slowly put the orbs together and closed their eyes.”
For more, or to find out how to participate, please see the Women of Mystery.